Careers
Director of Communications
Position
Director of Communications
Reports To
Senior Director of Public Engagement
An Introduction to Glenstone Museum
Founded with the mission to seamlessly integrate art, architecture, and landscape, Glenstone is an art museum located on nearly 300 acres of rolling hills and unspoiled woodland in Potomac, Maryland. The museum, opened in 2006 and expanded in 2018, offers nearly 60,000 square feet of exhibition space to showcase its collection of more than 1300 works by 200 contemporary artists. With its expansion, Glenstone now has the ability to welcome 130,000 visitors each year. Glenstone is open to the public year-round Thursday-Sundays, admission is always free.
Director of Communications
Reports To
Senior Director of Public Engagement
An Introduction to Glenstone Museum
Founded with the mission to seamlessly integrate art, architecture, and landscape, Glenstone is an art museum located on nearly 300 acres of rolling hills and unspoiled woodland in Potomac, Maryland. The museum, opened in 2006 and expanded in 2018, offers nearly 60,000 square feet of exhibition space to showcase its collection of more than 1300 works by 200 contemporary artists. With its expansion, Glenstone now has the ability to welcome 130,000 visitors each year. Glenstone is open to the public year-round Thursday-Sundays, admission is always free.
The work culture at Glenstone is dynamic and team oriented. As a mission-driven nonprofit, we are proud to foster a workplace where associates feel valued, respected, and accepted. We leverage our collaborative and enriching culture to provide abundant opportunities for all associates to develop new skills, feel connected to our mission, and actively participate in advancing their careers.
Position Overview
The Director of Communications is responsible developing and implementing innovative communications strategies to advance the Glenstone’s mission. Reporting to the Senior Director of Public Engagement, the role is integral to fulfill the organization’s commitment to expand public access to the museum and raise brand awareness through traditional local, national and international press, public relations and digital marketing. The position supports the museum Director and leadership team with internal communication and is a spokesperson for the museum. As the leader of the Communications department oversees a high performing team that includes the Digital Content Coordinator and Communications Specialist and collaborates with all departments across the organization, including Curatorial, Visitor Services, Human Resources and Community Engagement.
Key Responsibilities
Position Overview
The Director of Communications is responsible developing and implementing innovative communications strategies to advance the Glenstone’s mission. Reporting to the Senior Director of Public Engagement, the role is integral to fulfill the organization’s commitment to expand public access to the museum and raise brand awareness through traditional local, national and international press, public relations and digital marketing. The position supports the museum Director and leadership team with internal communication and is a spokesperson for the museum. As the leader of the Communications department oversees a high performing team that includes the Digital Content Coordinator and Communications Specialist and collaborates with all departments across the organization, including Curatorial, Visitor Services, Human Resources and Community Engagement.
Key Responsibilities
- Leading the Communication Department and developing communication strategies short and long term to advance the museum’s mission.
- Managing up to three direct reports.
- Anticipating the communication needs of the organization based on the vision and strategic plan.
- Managing the implementation of the Glenstone brand guidelines, voice and tone and editorial style guide across all communication channels.
- Developing and managing a communication strategy and timeline for content distribution across all communication platforms.
- Leading the implementation of the strategic plan goals focused on sharing Glenstone’s story with existing and new audiences.
- Developing communication plans designed to raise awareness of programs, exhibitions, and events.
- Leading website redesign projects from strategic design concept to implementation and long-term maintenance.
- Work closely with the leadership team to support robust internal communications structures.
- Developing communication plans and messaging for associates to share internally and externally when representing Glenstone.
- Developing marketing plans to increase audience outreach while supporting the goals of the institution.
- Overseeing the current website and implementation of communication strategy through social media.
- Developing and managing analytics (KPIs) for the communications strategy.
- Overseeing the creation and implementation of all external visitor communication in collaboration with the Director of Visitor Services.
Press/Media
- Creating and managing communications and marketing strategies at the local, national, and international level, as well as with targeted industry contacts in collaboration with the consulting firm (Finn).
- Writing all Glenstone press releases for the organization and tailoring messaging to different audiences by liaising with the internal stakeholders in other departments.
- Organizing and managing all Glenstone press previews and other media events.
- Serving as a spokesperson for Glenstone Museum.
- Managing a media relations consulting firm to achieve maximum impact and results.
Digital
- Overseeing a high-performing digital and social media strategy.
- Expanding the museum’s digital presence, including the museum website, digital marketing and social media.
- Review and approve all digital content implemented across all channels to ensure the tone and voice are aligned with other communication channels.
Required Qualifications
- 10+ years of communications and/or public media relations experience with knowledge of digital communications.
- Experience managing a multi-disciplinary team
- Strong cultural competence, interpersonal communication, planning, and organizational skills.
- Bachelor's degree in communications, marketing, journalism, or a related field, from an accredited institution of higher education.
- Excellent writing and copyediting skills.
- Exceptional listening skills and a demonstrated ability to communicate clearly and professionally.
- Knowledge of museum operations, the arts industry, and digital marketing for the arts.
- Strategic and tactical understanding of digital media, including website user experience and best practices for key social media outlets (Facebook, Twitter, Instagram, Pinterest, Tumblr, YouTube, Vimeo, etc.)
- Professional integrity and the ability to handle sensitive issues and situations with discretion.
- Ability to work independently and effectively, and with great attention to detail.
- COVID-19 vaccination and up to date on all boosters.
Salary and Benefits
This is a full-time position. Glenstone offers a competitive salary ($130,000 - $150,000) commensurate with experience and
provides a total benefits package that helps you manage your health, protect your income, and prepare for the future. Benefits include medical, dental, and vision insurance; life, long-term disability and AD&D insurance, a Flexible Spending Account (FSA); a 401(k)-retirement account with a matching contribution; an Employee Assistance Program (EAP); and tuition reimbursement.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law
This is a full-time position. Glenstone offers a competitive salary ($130,000 - $150,000) commensurate with experience and
provides a total benefits package that helps you manage your health, protect your income, and prepare for the future. Benefits include medical, dental, and vision insurance; life, long-term disability and AD&D insurance, a Flexible Spending Account (FSA); a 401(k)-retirement account with a matching contribution; an Employee Assistance Program (EAP); and tuition reimbursement.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law